Sales-focused product site for BM containers
We replaced a flat, outdated experience with a clearer premium B2B site built around product logic, decision support and a stronger quote flow.
3
Product lines
6
Standard sizes
1
Quote flow
Project in brief
Goal, solution, result & stack
CASE
- Lift the overall impression from flat and forgettable to serious and sales-ready.
- Make sizes, variants and add-ons understandable without manual guidance.
- Move visitors into a quote flow with the right details from the start.
- Create SEO surfaces around common BM container questions.
Solution
- A new visual direction with a darker industrial premium feel and product imagery that carries the sales message.
- An information structure split into fundamentals, models, add-ons, gallery, FAQ and quote.
- Clear model logic for BM, BM with lid and SBM so buyers start in the right place.
- A quote flow that collects volume, material, attachment, color and delivery location up front.
- A knowledge base that answers key questions and strengthens organic visibility.
Results
Premium instead of flat
First impression
A clearer route through the range
Product selection
The right questions in one form
Quote brief
Stack
Project overview
Scope in brief
- Focused product site for BM containers
- Interactive overview for product line and model selection
- Gallery, FAQ and decision-support content
- Knowledge base for search-driven traffic
The next step
Ready to start something similar?
Book a short needs check or send a short brief and we will suggest the right setup.
Challenge & solution
The challenges we solved
Challenge
- The previous site created a weak first impression and did not reflect the quality of the product.
- The range, lid options, attachments and delivery terms were hard to understand quickly.
- Visitors had too little decision support before requesting a quote.
Solution
- A new visual direction with a darker industrial premium feel and product imagery that carries the sales message.
- An information structure split into fundamentals, models, add-ons, gallery, FAQ and quote.
- Clear model logic for BM, BM with lid and SBM so buyers start in the right place.
- A quote flow that collects volume, material, attachment, color and delivery location up front.
- A knowledge base that answers key questions and strengthens organic visibility.
Technical decisions
- Treat the site as a focused product experience rather than a generic company brochure.
- Make BM, BM with lid and SBM the first decision before the user chooses a model.
- Separate content into standard, optional and delivery to speed up understanding.
Effect in focus
Results that are noticeable in everyday life
A clearer sales story
The site now explains the offer in a way that feels more deliberate and easier to trust.
Better decision support
Sizes, variants, add-ons and common questions sit closer to the buyer's real decision process.
A better quote brief
The form collects relevant details early, which improves the quality of the first sales dialogue.
Key features
- Stronger first impression with a clear industrial feel.
- Structure that helps buyers reach the right model faster.
- Knowledge base that supports both SEO and quote conversations.
Stack
Deliveries
Deliveries & scope
- Focused product site for BM containers
- Interactive overview for product line and model selection
- Gallery, FAQ and decision-support content
- Knowledge base for search-driven traffic
- Quote form with qualifying questions
Sales structure
- Hero section with clear product positioning
- Product line and model flow that reduces friction
- CTAs and contact paths close to the decision point
Content & SEO
- Knowledge base around common BM container questions
- FAQ and guides that reduce uncertainty before quote
- Structure for searchable product and information pages
Quote & conversion
- Form that captures use case and delivery location
- Clear split between standard, optional and logistics
- Better brief for faster follow-up
Gallery
Selected views
Homepage
Working
So we took the project from idea to delivery.
Step 1
Current state & positioning
We started from the fact that the old site undersold the product and needed a sharper, more credible presentation.
Step 2
Range logic & content
We structured BM, BM with lid and SBM so users can quickly understand differences, sizes and options.
Step 3
Visual direction
Product imagery, typography and a darker tone created a robust industrial feel aligned with the offer.
Step 4
Quote flow & SEO
We connected decision-support content, guides and the quote form so the site can both attract traffic and convert it.
So we built it
We combined the services below to create the right results.
The next step
Ready to create the next case?
Book a short needs check or send a short brief and we will suggest the right setup.