The case
- ✦Create a modern B2B presence.
- ✦Capture more qualified leads.
- ✦Simplify updating content internally.
Case study
keroagro.se
Company page for agricultural machinery & containers
Modern presentation with a focus on leads and simple content management.
WebB2B
1
Lead form flow
3
Primary focus areas
4
Delivered workstreams
No. 02 — Project in brief
Goal, solution and results
What we did
- ✦New information architecture with clear product categories.
- ✦Lead forms and CTAs close to the decision base.
- ✦Content templates for quick updates.
- ✦Performance optimized layout with basic SEO.
What changed
More requests
Leads
Better dialogue
Commitment
Stronger presence
Visibility
No. 03 — Scope
What was delivered, broken down
Information structure
- ✦Product categories with clear CTAs
- ✦Content templates per segment
- ✦Contact paths on every page
Lead flow
- ✦Lead form with qualifying questions
- ✦Clear CTAs in key sections
- ✦Fast response paths
SEO & performance
- ✦Basic SEO structure
- ✦Fast loading
- ✦Measurable goals in the content
No. 04 — How we drove it forward
Working in clear steps
Content mapping
Identified the customer journey and the most important decision support.
Structure & lead flow
Created logical paths leading to inquiry.
Design & performance
Clean presentation with fast loading and clear CTAs.
Handover
Simple handling internally and the possibility to grow over time.
No. 05 — What it meant in practice
Outcomes that customers felt
More qualified leads
Clear CTAs make it easy to get in touch.
Easy updates
The team can change content without friction.
Stronger presence
Modern design strengthens the brand in B2B.
No. 06 — Decisions and priorities
What we prioritized in the delivery
Take-aways
Clear CTAs that drive inquiries.Easy editing for internal teams.Modern B2B presentation that feels secure.
Focus on clear sales channels from the first scroll.
Clean layout with few distractions.
Modular content sections for easy updating.
No. 07 — Selected views
Screens that show the solution in context
keroagro.se
1 / 5
Homepage
Customer voice
“We got a fast website with a good focus on search engine optimization, I am very satisfied with Bonden's web agency.”
Keroagro · keroagro.se
Next step
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- One team — design + tech + ops.
- Clear priorities, not vague proposals.
- Ownership after launch too.